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Growing an Independent Brand

November 18, 2013

CSM_talk_Sep_2013 Creative Director and Founder of Aravore, Yanina Aubrey, recently gave a talk on growing an independent brand at Central St Martins. "As an indie brand, we have the opportunity (and the need) to be bold, to innovate, to shake things around when we can, something that is harder to do for larger brands, which tend to stick to a safer path… On the other hand, a lot of that innovation and creativity is then normally used as inspiration for many of the larger brands, which can be frustrating at times."

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Size Guide

0-18 Months - Baby Girls and Boys 

 

 

0-3 M

3-6 M

6-12 M 12-18 M
Height 60 67 74 81
Chest 46 48 50 52
Waist 46 47 49 50
Head 43 45 47 48
Ankles 12 13.5 14.5 15.5

 

2-8 Years - Boys and Girls

 

 

 2 Y 3-4 Y 5-6 Y 7-8 Y
Height 88 100 115 128
Chest 54 57 60 65
Waist 52 55 57 62
Head 49 52 55 56

 

Aravore Size Chart. All measurements provided in Centimetres. There may be some small variation in size because of the handcrafting process.