Growing an Independent Brand

CSM_talk_Sep_2013 Creative Director and Founder of Aravore, Yanina Aubrey, recently gave a talk on growing an independent brand at Central St Martins. "As an indie brand, we have the opportunity (and the need) to be bold, to innovate, to shake things around when we can, something that is harder to do for larger brands, which tend to stick to a safer path… On the other hand, a lot of that innovation and creativity is then normally used as inspiration for many of the larger brands, which can be frustrating at times."

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