The November issue of Junior Magazine includes a wonderful piece by Helen McKay-Ferguson on the “current trend for all things Eastern”. The article focuses particularly on the influence of Japanese aesthetic on current fashion collections and it features Aravore’s designer (and “self-confessed Japanophile”) Yanina Aubrey who for the AW11 collection “takes its cue from the kimono, with dresses adorned with wide obi-like sashes.”
In the article, Yanina explains that she’s attracted to the concept of wabi-sabi which “..entails an appreciation of subtlety, an austere refinement, a passion for craftsmanship of the highest level, but also an appreciation of the beauty of the imperfect from something that is handmade.”
"Turning Japanese" at Junior Magazine featuring Aravore AW11
For a full pre-view of our AW11 collection at Junior, visit:
Autumn took a while to arrive to London this year, distracting us with so many warm and sunny days in September and October that we could have ever hoped for! Even now, as November makes its way in, the colouring outside our window is still that of the beginning of Autumn – not that we are complaining!
But the days are now certainly chillier and we have to say that we are excited, as we have such gorgeous AW collection to share with you this year!
For a taste of the Aravore AW collection, have a look at this fun little video that shows some behind the scenes footage at the shooting of our last lookbook:
For a closer look of the collection, visit our Crouch End shop or make your way to your nearest Aravore stockist. Many items are also available from our webshop:
The end of August also saw the end to the Spring Summer trade shows. Our vintage trunks transporting hundreds of SS12 samples went from London to Paris and made a final stop at Playtime Tokyo a couple of weeks ago.
It has been a busy but exciting summer, where we were able to meet with many friends from all over the world. Feedback on our SS12 collection has been phenomenal and we will be sharing with you some of the initial reviews in due course. For now, we leave you with a couple of images, the first one from Playtime Tokyo (above: image courtesy of Lyon Lyon) and the second one from Playtime Paris (below: image courtesy of www.the-junior.no ).
Yanina_Aubrey_Aravore_at_Playtime_Paris (pic by www.thejunior.no)